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One More Notch Into the Mainstream

June 3rd, 2008 · 3 Comments

I was surprised Saturday night by two things:

MMA fight series EliteXC airing matches on CBS in primetime on Saturday night
Gaming advertising not only finding its way into the sport, but it was the primary sponsor

First I sat there scratching my head wondering how Capcom would allow someone to co-opt their Street Fighter brand from them, [...]

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Tags: business