In light of how used games is hamstringing this industry, Rock Band could be the mighty carrot that gets people to start paying very real attention to Direct Downloads. I have so far downloaded roughly $20 worth of songs (and I’m not even grabbing every song). If this pace keeps up, I will have downloaded an equivalent amount of merchandise to buying an expansion game within the next month. EA could feasibly wind up netting two, three, even four times their normal single title revenue with DLC, and completely bypass the brick and mortar outlets for everything past the initial sell-in, guaranteeing a revenue stream which cannot be sold used.

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As much as I used to love that show Press Your Luck when I was a kid, I am upset to report that my whammy bar broke tonight while attempting to get a million fans with the wife in our World Tour. I am, as the saying goes, no whammies.

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